Ford F-Series, America's best-selling full-size pickup for 30 years, is the culmination of nearly 60 years of Built Ford Tough reliability, power and presence. F-Series sets the standard for strength and toughness with more trucks on the road with more than 250,000 miles than any other brand.

With a maximum tow rating of 11,000 pounds when properly equipped and maximum payload capacity of 3,050 pounds, the F-150 is the most capable full-size pickup in its class.

The Ford F-150 offers the industry's widest variety of body configurations, including three cab choices, three box lengths, two box styles and five unique series: the entry-level F-150 XL, fun and athletic F-150 STX, all-purpose F-150 XLT, off-road ready F-150 FX4, and the luxurious F-150 Lariat - to which the King Ranch version adds even more luxury. All cabs feature four doors for easy access.

New Features Add Convenience and Security
The F-150 continues the tradition of providing innovative new features designed to meet the ever-changing needs of today's truck customers, including the factory-installed Cargo Management System and Rearview Camera.

The Cargo Management System is a factory-installed feature, available on any truck with the 6.5-ft. Styleside box. It provides a simple, easy-to-use solution for secure storage of all types of cargo. The basic system comes with two side rails, a pair of bins, a pair of crossbars and a header bar. Extra bins and crossbars are easily added when extra capability and flexibility is needed:

Strong extruded aluminum double channel rails allow multiple accessories to be installed. Rails have cleat positions every 90 millimeters accommodating a wide range of cargo. Easily adjustable, cast aluminum cleats are designed to hold over 600 pounds.

Extruded aluminum crossbars hold up to 100 pounds and feature T-Slots on all four sides designed for non-traditional attachments such as hanging skis or fishing poles from the bottom.

Side mounted, blow-molded plastic, tool bins can hold up to 60 pounds and feature double wall construction, providing a watertight, thermal barrier that keeps beverages cold when used as a cooler.

Push button lock on the bins automatically keys itself to the first ignition key that is turned in the lock, enabling the owner to use one key for all the bins.

The Rearview Camera System is mounted in the tailgate handle bezel and is activated when the vehicle is shifted into reverse, giving the driver a clear view behind the vehicle. The video image is displayed in the self-dimming rearview mirror, a natural place for the driver to look while in reverse. For those truckers that tow, this system gives them the visibility they need to back up to their trailer and lineup precisely to hook up the hitch.

Additional new features for 2008 include:

• Standard tachometer on F-150 XL and STX with manual transmission.
• Power Code Remote Start System available as a factory-installed option.
• Manual telescoping Trailer Tow Mirrors with Power Glass and Chrome Skull Caps available with F-150 XLT and Lariat Chrome Packages.
• A Tire Pressure Monitoring System is included in the Heavy Duty Package.
• Two new exterior colors: Stone Green on all models and Mahogany on the King Ranch.
• 2008 Adds More Choices to an Already Stellar Line-up

Ford further expands an already unmatched lineup of more than 60 unique F-Series with the addition of the new Lariat Limited package, a Wheels and Stripes Package on the F-150 STX and the first-time availability of an F-150 XL SuperCrew with either 5.5- or 6.5-ft. Styleside box.