The Chrysler brand embraces the fast-paced and active lifestyle of today's modern family to showcase industry-first features in a new advertising campaign for the all-new 2008 Chrysler Town & Country. The new campaign launches nationally on Sept. 24 during ABC's "Dancing with the Stars" season premier.
Designed to reach families with two or more children who want a versatile minivan for their busy lives, the comprehensive campaign highlights the all-new 2008 Chrysler Town & Country features -- Swivel 'n Go seating and storage system, SIRIUS Backseat TV and MyGIG multimedia system -- that enhance family time and keep everyone comfortable, entertained and safe. Overall, the campaign continues to expand the broad "Engineered Beautifully" theme, which highlights the style and technology of Chrysler brand products.
"When it comes to the all-new Chrysler Town & Country, it's not just about the driver, it's about the whole family with features that provide a first class experience in every seat," said David Rooney, Director - Chrysler brand. "For 23 years we've understood that some of the best family time moments take place in our minivans. We're extremely proud of how our designers and engineers challenged themselves to imagine the possibilities of how we could serve the 21st century family. This campaign highlights new features that directly enhance the lifestyles of this new generation of families."
Through a partnership with NickelodeonTM, the Chrysler brand will feature boy-genius cartoon character, Jimmy Neutron*, in an integrated campaign to help launch the all-new 2008 Chrysler Town & Country. Print ads will appear in specialty publications with a photo of Jimmy Neutron in front of the Chrysler Town & Country, encouraging families to take the photo of Jimmy and the minivan with them as they share family experiences. By uploading photos of their family experience with Jimmy at a Town & Country branded web site, participants can enter a contest to win one of six prizes, including the Grand Prize of an all-expense paid family trip to the Nickelodeon Family Suites by Holiday Inn in Orlando, Florida. The Chrysler brand is also a sponsor of Nickelodeon's Slime Across America mobile tour, which is currently crossing the country with a 2008 Town & Country display and the opportunity to have your digital picture taken with Jimmy and the minivan. Beginning Oct. 1, Town & Country advertisements will air across several Nickelodeon television, digital and print properties.
In addition, celebrity couple Jane Kaczmarek and Bradley Whitford and their three children are featured using the many innovations on the Chrysler Town & Country in a program called Family Download, which includes a four page advertorial running in key Conde Nast publications that drives readers to a Web site where they can download the celebrity family's favorite music playlist.
Additionally, the Animal Planet network's new "Pet Finder" prime time show will use the 2008 Chrysler Town & Country for home visits each week to match families with their perfect pet. Other elements include product vignettes and a Halloween pet-picture contest. Keeping with the Halloween theme, the Chrysler Town & Country will also be featured on ABC Family's "13 Nights of Halloween," which includes online sweepstakes and product vignettes to highlight 13 of the 35 new minivan product features.