Alcantara(R), the luxury car interior material, will now be available in a number of new 2008 automobiles from Chrysler, Dodge and Jeep. Since its introduction to the U.S. market nearly two years ago, Alcantara(R) has quickly become the interior of choice among American auto makers for its luxurious feel, style and functionality.
Alcantara(R) is now available in the 2008 Chrysler Pacifica Limited and Pacifica Signature, the Chrysler 300 SRT Design and 300C SRT-8 and the Chrysler Town & Country Limited.
In addition, for the first time ever, consumers can find Alcantara(R) in select 2008 Dodge and Jeep models. The 2008 Dodge Charger SRT-8 and R/T will offer the multi-dimensional interior as an option, as will the 2008 Dodge Magnum SRT-8 and R/T, 2008 Jeep Grand Cherokee SRT-8 and Jeep Commander Overland.
Discerning consumers are increasingly seeking Alcantara(R) when purchasing a new vehicle. The one-of-a-kind upholstery material has long been a fixture in the most legendary foreign sports cars and, more recently, in select American cars and SUVs from Chrysler, Ford and General Motors.
The versatility of Alcantara(R) is one of its strongest attributes. It can be used on door panels, headliners, seat covers, consoles or gear shift covers to create a distinctive interior design that evokes luxury and exclusivity.
"We've been very excited to gain momentum this past year by working with the Big Three American automakers to make Alcantara(R) more widely available in the U.S., most recently in select Dodge and Jeep models," said Derick C. Fronda, Executive Director of TUA. "American automakers continue to expand their Alcantara(R) offering so consumers can experience the high quality and durability of the material."
FUNCTION
The antistatic, breathable, and high grip qualities of Alcantara(R) have helped revolutionize automotive interior design and established it as the material that provides the highest quality for auto manufacturers around the world. More than just a seat covering, Alcantara(R) is an expressive layer that communicates the highest aesthetic and performance standards with ultimate comfort.
TECHNOLOGY
The proprietary production process of Alcantara(R) is characterized by automation and constant control of all phases from spinning to dyeing and is designed to reduce the impact on the environment by adhering to a policy of eco-efficiency higher than that required by law.
Source: Toray Ultrasuede (America), Inc.