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Ford Truck and SUV Sales Worst Yet in September 2008
October 1, 2008
By Benson Kong
Photography by The Manufacturer
September was a bad month for Ford sales again, with sales down 34 percent for combined Ford, Lincoln, and Mercury sales compared with September sales in 2007. Even with slumping sales, good news lay with the Ford Flex crossover, which is attracting more buyers from the premium and import segment, while achieving the highest conquest rate of any Ford product. With the newly redesigned 2009 Ford F-150 soon to arrive on showroom floors, Ford is hoping for a turnaround soon. Sales figures can be found in the table below.
| Ford Motor Company September 2008 U.S Sales | | Ford | September | % | Year-To-Date | % | | 2008 | 2007 | Change | 2008 | 2007 | Change | | Flex | 1,959 | 0 | NA | 7,552 | 0 | NA | | Edge | 6,633 | 11,632 | -43.0 | 93,830 | 89,676 | 4.6 | | Escape | 9,161 | 11,132 | -17.7 | 125,672 | 127,737 | -1.6 | | Taurus X | 1,105 | 3,065 | -63.9 | 19,578 | 30,411 | -35.6 | | Ford Crossover Utility Vehicles | 18,858 | 25,829 | -27.0 | 246,632 | 247,824 | -0.5 | | Expedition | 3,645 | 5,827 | -37.4 | 43,272 | 71,213 | -39.2 | | Explorer | 3,498 | 10,690 | -67.3 | 64,339 | 108,535 | -40.7 | | Ford Sport Utility Vehicles | 7,143 | 16,517 | -56.8 | 107,611 | 179,748 | -40.1 | | F-Series | 32,727 | 56,065 | -41.6 | 392,698 | 537,211 | -26.9 | | Ranger | 3,915 | 4,019 | -2.6 | 54,815 | 57,434 | -4.6 | | Econoline/Club Wagon | 7,617 | 11,897 | -36.0 | 101,419 | 130,763 | -22.4 | | Freestar | 0 | 0 | NA | 0 | 2,390 | -100.0 | | Low Cab Forward | 55 | 143 | -61.5 | 745 | 2,257 | -67.0 | | Heavy Trucks | 378 | 700 | -46.0 | 4,834 | 9,000 | -46.3 | | Ford Trucks and Vans | 44,692 | 72,824 | -38.6 | 554,511 | 739,055 | -25.0 | | Lincoln | | | MKX | 1,753 | 3,805 | -53.9 | 23,977 | 26,950 | -11.0 | | Navigator | 1,012 | 1,964 | -48.5 | 11,737 | 17,729 | -33.8 | | Mark LT | 383 | 795 | -51.8 | 3,659 | 6,653 | -45.0 | | Mercury | | | Mariner | 1,972 | 2,699 | -26.9 | 25,294 | 27,850 | -9.2 | | Moutaineer | 468 | 1,559 | -70.0 | 9,048 | 18,607 | -51.4 | | Monterey | 0 | 0 | NA | 0 | 700 | NA |
Source: PR Newswire
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