The brand-new 2009 Dodge Ram 1500 is being released soon, and as part of its launch campaign, Dodge is holding a "Dodge Ram Challenge." The challenge will be held between four teams of two, with each team being given a factory 2009 Dodge Ram Crew 1500 to assist in their competition on an obstacle course built in rough California terrain.
The teams will have to physically and mentally outdo their competition in four races and elimination rounds to determine which team will receive their own 2009 Dodge Ram 1500 pickup truck.
The participants are eight hometown American heroes, with the four teams being Team Fireman, Team Cowboys, Team Military, and Team Contractors. Each team represents a segment of the American population that would proudly use their pickup truck for everyday duties.
Introductions to the four teams began on October 6 during FOX's "Terminator: The Sarah Connor Chronicles" episode and online at the Ram Challenge Web site. Programming featuring the actual obstacle course competition begins October 19 and runs through mid-December. Renowned Hollywood action/adventure director Tony Scott using his talents to produce the series of television spots similar to a Hollywood action film.
Team FiremanRobert Keiley, Rockaway Beach, N.Y., a current fireman and former New York City policeman
Robert Nowaczyk, Calabasas, Calif., a Los Angeles firefighter/paramedic
Team CowboysScott Davis, Sealy, Texas, a Championship Bull Riding National Sales Director who breeds and raises bucking bulls
Jason Meadows, Lebanon, Tenn., a cowboy and country music artist originally from Vanita, Okla.
Team MilitaryJohn White, Hudson, N.H., a former Specialist and U.S. Paratrooper in the Army, 82nd Airborne Division
Karim Koita, New York City, N.Y., a Coast Guard veteran and current college student
Team ContractorsMark Vazquez, Los Angeles, Calif., a New Jersey-born general contractor and U.S. Army Infantry veteran
Mike Hudacsko, Victor, Idaho, a New Jersey-born general contractor whose company donates time to local Habitat for Humanity construction projects
Learn more about the challenge at the Ram Challenge website.
Source: Chrysler LLC