Consumer research firm Strategic Vision's Total Value Index is a measuring tool that combines what consumers have to say about their vehicles with various ownership measures calculated by Strategic Vision. Variables incorporated into the index include a consumer's expected reliability, expected fuel economy, price paid, and expected resale value. The Value Index has determined consumers are looking for the best pricing along with quality cues that indicate a vehicle's long-term value.
In the Total Value Index for luxury SUVs, the Q7 managed to beat out such strong competitors as the Mercedes-Benz GL and ML models, the Lexus GX 470, and the BMW X5. Standard equipment, technical innovations, and affordability in class were all used as vehicle measuring points in the Total Value Index.
Due to current economic uncertainty, consumers are scrutinizing more over their new vehicle purchases. The increased scrutiny allows manufacturers to focus more on product quality, thus increasing their product and brand image.
According to Alexander Edwards, president of Strategic Vision's automotive division, "When economic conditions become more favorable, the manufacturers who have focused their efforts in enhancing product quality and communicating a message of trustworthy products and overall value will be in a position to regain and even take over new market share."
Other Audi vehicles to get top honors in the 2008 Top Value Index were the Audi A3 and A4/S4 Avant models in the luxury multifunction category, with the A4/S4 Avant following closely after the first-place A3.
More information about the 2008 Total Value Index and Strategic Vision can be found at the Strategic Vision website.
Source: PR Newswire