The 2010 Toyota Tundra was revealed to the public today, and two new packages were on display for the public -- the brand-new Tundra Platinum Package and Tundra Work Truck. Overall, the 2010 Tundra has been updated extensively for 2010.
Updates for the 2010 Tundra include a redesigned front grille and taillight design. The Tundra and SR5 trims will utilize similar front grille designs, while the Limited trim will have a unique billet-style grille. Driver and front-passenger knee airbags now come standard, along with height-adjustable headlights, and a redesigned seven-pin towing hitch connector. A storage shelf has been added to the lower glovebox.
There will be two new optional audio systems available for the 2010 Tundra. A new Tech Audio system will feature AM/FM/CD, integrated satellite radio, Bluetooth, auxiliary and USB inputs, and six speakers. The second new audio system is a non-JBL navigation system with AM/FM/CD, an auxiliary input, and a backup camera monitor and six speakers. There is currently a JBL navigation system with the same specifications.
The Tundra Platinum Package was designed to provide a more refined and luxurious ride. The Platinum Package will be available on 2010 Tundra CrewMax Limited models, and will be powered by a 5.7L V-8 with Flex Fuel capabilities. On the exterior, chrome bumpers, the new Limited grade billet-style grille, unique 20-in. alloy wheels and tires, daytime running lights, doorsill protectors with a Platinum logo, and Platinum badging differentiate the Platinum Package from other Tundras. The Platinum Package will have paint choices of Black, Silver, Slate, and Salsa Red.
Adding to the comfort and convenience of the Platinum Package will be a power memory function on the driver's seat, outside power mirrors and puddle lights, a tilt and telescopic steering wheel, power tilt and slide moonroof, and a navigation system. Other new amenities include perforated leather seats with ventilation, wood-trimmed shift knob and door-switch plates, automatic up/down driver and front-passenger windows, chrome-accented HVAC vents and controls, and headrests with embroidered Platinum logos. The Platinum Package will carry an MSRP of $5140.
The Tundra Work Truck was designed for the commercial truck buyer who wants a durable full-size truck for the main purpose of working. The Tundra Work Truck will come in either a 4x2 or 4x4 Regular package or as a Double Cab model in standard and long-bed configurations. Powertrain choices include either a V-6 or one of two V-8 engines. Utilizing Toyota's 381-hp 5.7L V-8 engine will give the Tundra a towing capability of up to 10,800 lb.