Intellichoice recently named the winners of their Best Overall Value of the Year Awards, which recognizes vehicles that provide the most value through lower costs of ownership compared with other vehicles within the same class. The criteria used for comparisons are data-driven and include factors such as depreciation/retained value, maintenance/repair costs, fuel costs, insurance, and state fees spread over a five-year ownership period.
In the case of the 2009 Ford Escape Hybrid/Mercury Mariner Hybrid, Intellichoice editor James Bell stated they both offer "95 percent of the space and quality of other hybrid SUVs but at a lower price point with a great, readily available dealer network and strong brand value." Other winners of the 2009 BOVY Awards are listed in the table below.,
| 2009 BOVY Awards -- Truck/SUV Edition |
| Class | Winner |
| Compact SUV/Crossover | Ford Escape Hybrid/Mercury Mariner Hybrid |
| Midsize Crossover | Toyota Highlander Hybrid |
| Luxury Crossover | Lexus RX 350 |
| SUV | Toyota Land Cruiser |
| Intermediate SUV | Toyota FJ Cruiser |
| Luxury SUV | Lexus GX470 |
| Compact Pickup 2WD | Toyota Tacoma 2WD |
| Compact Pickup 4WD | Toyota Tacoma 4WD |
| Full-size Pickup 2WD 1/2 Ton | GMC Sierra 1500 Crew Cab Hybrid 2WD |
| Full-size Pickup 2WD 3/4 Ton | Chevrolet Silverado 2500 2WD |
| Full-size Pickup 2WD One Ton | Chevrolet Silverado 3500 2WD |
| Full-size Pickup 4WD 1/2 Ton | GMC Sierra 1500 Crew Cab Hybrid 4WD |
| Full-size Pickup 4WD 3/4 Ton | Chevrolet Silverado 2500 4WD |
| Full-size Pickup 4WD One Ton | Chevrolet Silverado 3500 4WD |
Source: Ford Motor Company, Intellichoice