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SEMA Has Done Its Homework: SUV Figures for 2008
July 1, 2009
By Benson Kong
Photography by The Manufacturer
SEMA has done its homework on the SUV segment and has released some important numbers and figures on what happened in 2008. As we all know, auto sales took it in the gut last year, as a combination of economic factors helped depress sales across the board. SUV sales in 2008 took a 39-percent decline compared with 2007, with sales getting progressively worse as the year went on. The first quarter of 2008 saw a 26-percent drop, in light of crude oil hitting $100/barrel for the first time ever, subsequently driving fuel prices to previously unseen levels. The second quarter brought a 39-percent decline, the third quarter 43 percent, and the fourth quarter 50 percent. Despite the lower sales, the SUV segment remains an important one with the continued growth of the crossover class and the continuous need for vehicles larger than standard passenger vehicles. In the tables below are the top new SUV sales, top 20 U.S. SUV registrations, and various statistics on the most popular accessories purchased by SUV enthusiasts.
| Top New SUV Sales | | Make/Model | 2008 Q4 | 2007 Q4 | % Change | 2008 January - December | 2007 January - December | % Change | | Jeep Wrangler | 19,480 | 26,694 | -27% | 84,615 | 119,243 | -29% | | Jeep Grand Cherokee | 16,345 | 27,691 | -41% | 73,678 | 120,937 | -39% | | Chevrolet Tahoe | 14,240 | 36,612 | -61% | 91,578 | 146,256 | -37% | | Ford Explorer | 14,100 | 29,282 | -52% | 78,439 | 137,817 | -43% | | Jeep Liberty | 12,618 | 23,240 | -46% | 66,911 | 92,105 | -27% | | Chevrolet Suburban | 12,401 | 21,123 | -41% | 54,058 | 83,673 | -35% | | Ford Expedition | 11,851 | 19,074 | -38% | 55,123 | 90,287 | -39% | | Toyota 4Runner | 10,572 | 20,734 | -49% | 47,878 | 87,718 | -45% | | Kia Sorento | 9,699 | 6,613 | 47% | 31,568 | 36,300 | -13% | | Chevrolet TrailBlazer | 9,597 | 31,176 | -69% | 74,878 | 134,626 | -44% | | GMC Yukon | 8,488 | 17,185 | -51% | 39,064 | 63,428 | -38% | | Toyota FJ Cruiser | 6,972 | 11,942 | -42% | 28,668 | 55,170 | -48% | | GMC Yukon XL | 6,840 | 11,269 | -39% | 26,404 | 45,303 | -42% | | Dodge Nitro | 6,297 | 19,036 | -67% | 36,368 | 74,825 | -51% | | Cadillac Escalade | 6,228 | 9,376 | -34% | 23,947 | 36,654 | -35% | | Toyota Sequoia | 6,101 | 5,314 | 15% | 30,693 | 23,273 | 32% | | Jeep Commander | 5,040 | 12,903 | -61% | 27,694 | 63,027 | -56% | | Chrysler Aspen | 4,573 | 6,320 | -28% | 22,254 | 28,788 | -23% | | Hummer H3 | 4,125 | 10,141 | -59% | 21,373 | 43,430 | -51% | | Dodge Durango | 4,081 | 7,992 | -49% | 21,420 | 45,503 | -53% | | Total SUV | 225,623 | 447,038 | -50% | 1,163,800 | 1,915,794 | -39% | | Source: SEMA |
| Top 20 U.S. SUV Registrations | | Make/Model | Count | | Ford Explorer | 4,337,795 | | Jeep Grand Cherokee | 2,953,706 | | Chevrolet Suburban | 2,040,373 | | Chevrolet Tahoe | 1,919,180 | | Ford Expedition | 1,811,792 | | Chevrolet Blazer | 1,585,101 | | Toyota 4Runner | 1,524,614 | | Chevrolet TrailBlazer | 1,442,482 | | Jeep Wrangler | 1,345,524 | | Jeep Cherokee | 1,340,053 | | Dodge Durango | 1,167,523 | | Jeep Liberty | 985,530 | | Nissan Pathfinder | 907,538 | | GMC Yukon | 803,223 | | Nissan Xterra | 610,471 | | Chevrolet S10 Blazer | 469,562 | | GMC Yukon XL | 468,891 | | Isuzu Rodeo | 467,161 | | GMC Envoy | 458,321 | | Mercury Mountaineer | 453,180 | | Source: Experian Automotive, Registrations as of 12/31/2008 |
| Top 2008 SEMA Show SUVs Displayed | | Make/Model | Count | % of Total Vehicles | | Jeep Wrangler | 62 | 3.80% | | Toyota FJ Cruiser | 11 | 0.67% | | Land Rover Range Rover | 8 | 0.49% | | Cadillac Escalade | 7 | 0.43% | | Chevrolet Tahoe | 7 | 0.43% | | Hummer H2 | 6 | 0.37% | | Hummer H3 | 6 | 0.37% | | Jeep Grand Cherokee | 4 | 0.25% | | Kia Borrego | 4 | 0.25% | | Ford Expedition | 3 | 0.18% | | Jeep Liberty | 3 | 0.18% | | Land Rover Discovery | 3 | 0.18% | | Toyota 4Runner | 3 | 0.18% | | Toyota Sequoia | 3 | 0.18% | | Source: SEMA |
| Top 10 Accessories Purchased in the Past 12 Months by "Enthusiasts" that Drive SUVs | | Product | % of Enthusiasts Who Purchased | | Trailer Hitch | 31% | | Exterior Lighting - Headlights, Taillights, etc. | 25% | | Alarm System | 24% | | Floor Mats - Custom | 24% | | Fog Lights - Custom | 24% | | Stereo - Head Unit | 23% | | Bumper/Bumper Cover | 22% | | GPS Navigation System | 22% | | Tow Winch | 22% | | Stereo - Mid-range Speakers | 20% | | Source: SEMA |
| Top 10 Performance Parts Purchased in the Past 12 Months by "Enthusiasts" that Drive SUVs | | Product | % of Enthusiasts Who Purchased | | Air Intake - Performance Air Filter Replacement | 36% | | Exhaust Kit - Pipes/Muffler/etc. | 33% | | Air Intake - Cold Air Intake Conversion | 31% | | Ignition Wires/Spark Plugs | 22% | | Exhaust Headers | 19% | | Engine Performance Chip/Computer/Tuner | 17% | | Radiator | 15% | | Engine Fan | 14% | | Gaskets | 13% | | Carburetor | 12% | | *Total SUV Owners Surveyed = 263 | | Source: SEMA |
| Top 10 Wheel, Tire and Suspension Parts Purchased in the Past 12 Months by "Enthusiasts" that Drive SUVs | | Product | % of Enthusiasts Who Purchased | | Tires - Plus-sized | 38% | | Springs/Shocks/Suspension/Sway Bars | 38% | | Suspension - Lift Kits | 31% | | Wheels - Custom | 29% | | Limited Slip/Locking Differential | 28% | | Suspension - Shocks | 27% | | Brake Caliper/Rotor Kits | 22% | | Tires - Performance | 17% | | Brake Kits - Performance | 16% | | Suspension - Leaf Springs | 16% | | *Total SUV Owners Surveyed = 263 | | Source: SEMA |
Source: SEMA
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