Keeping things simple, Infiniti has announced that pricing for the 2010 EX35 luxury SUV will remain unchanged on all models, but each will feature several minor improvements, upping the value per dollar equation.

As in 2009, the base model EX35 RWD starts at $33,800 while the upscale EX35 Journey RWD stays at $36,000. An AWD EX35 will run you $35,200 while a top-of-the-line EX35 Journey AWD starts at $37,400. All models are powered by the same 297-hp 3.5L V-6 and five-speed automatic transmission as last year.

To up the value on 2010 models, Infiniti has made heated mirrors, automatic headlights and a USB port standard on all models. Heated front seats are now standard on the EX35 AWD and both Journey models while the Journey models also pick up standard Bluetooth.

Infiniti has also made some changes to the options packages to add value as well. Automatic climate control is now bundled with the premium Bose sound system and Around View Monitor package. EX35s equipped with this package but not the optional hard drive-based navigation system will come with a two-gigabyte Music Box hard drive instead to store music and audio files in the vehicle. The Navigation Package, meanwhile, picks up Bluetooth Streaming Audio, XM NavWeather service and the Zagat Restaurant Guide and is offered as a no-cost option when paired with the Bose and Around View Monitor Package.

Source: Infiniti