The Hummer brand is quickly becoming more of a niche brand than General Motors likely intended it to be. To combat plummeting sales, the 2010 H3 and H3T gain the option of the H3 Alpha's 5.3L E85 Flex Fuel V-8 plus three new colors.

Base prices for the 2010 H3 lineup haven't changed much: the 2010 H3T is $30,915, an H3 is $33,390, and the high-end H3T Alpha is $35,680. The H3T Alpha will see a $335 MSRP decrease while the H3T's price is upped by $165 and the H3's is unchanged. A $780 destination fee is included.

Output for the 5.3L V-8 is unchanged: it produces 300 hp and 320 lb-ft of torque. H3s equipped with the engine -- which sends the Hummer from 0-60 mph in an estimated 8.2 sec. -- are mated to a four-speed automatic transmission.

"This is just the first step in HUMMER's evolution to offer responsible, yet highly capable all-terrain vehicles," said James Taylor, HUMMER CEO, in a statement. "Future models will be lighter, more efficient and will continue to offer the best blend of off-road capability and on-road performance."

For 2010, though, potential Hummer H3 buyers will have to be satisfied with the new option of the V-8 engine and those three new colors: Red Rock Metallic, Silver Stone Metallic, and Canyon Metallic. Pictured at left are two concepts Hummer brought to this year's SEMA show. Click here to learn more about them.

Through October, Hummer sales were down 64.4% with 307 units being sold last month. Will these updates keep the H3, the Hummer volume model, fresh enough to attract new customers?

Source: GM