The Strategic Vision's Total Value Awards, divided into 23 vehicle segments, recognize a blend of satisfaction with the vehicle itself as well as other factors such as durability, affordability, and operating costs. This year, Ford had vehicles place first in five segments while Honda and Volkswagen had four (plus one for Audi).
Since 1995, Strategic Vision has given Total Value Awards. This year, the index was calculated from the responses of 48,228 new vehicle buyers who purchased 2009 models between September 2008 and March 2009. Like the J.D. Power initial quality awards, then, this award is more about initial satisfaction than long-term enjoyment or reliability.
"Toyota provides buyers the security needed to make the purchase, but with so many manufacturers inspired by Toyota improving in perceived quality; customers have a wider range of options to choose from in our current economic climate, allowing them to find both value and love in their new vehicle," said Darrel Edwards, Ph.D. Strategic Vision's founder.
In other words, the new car market is full of more quality choices than ever before.
The Volkswagen CC sedan has earned the highest score in Strategic Vision's recently announced Total Value Awards for 2009.
In the Mid-Size Traditional Utility segment, the Chrysler Aspen was the highest scorer, at 766, beating the Kia Borrego, Toyota 4Runner, and others.
In the Full-Size Pickup segment, the Chevrolet Avalanche was judged superior to other above-average scorers like the Ford F-150 and Dodge Ram 1500.
See below for the full list of segment winners.
|Segment|| Winner(s)|| TVI Score|
|Small Car||Honda Insight || 795|
|Small Multi-Function||Ford Focus Coupe || 801|
|Mid-Size Car||Volkswagen Jetta Sedan/ Volkswagen Passat Sedan || 807/ 808|
|Mid-Size Multi-Function ||Volkswagen Jetta Wagon || 769|
|Full-size (Larger) Car|| Volkswagen CC Sedan || 846|
|Near-Luxury Car|| Hyundai Genesis ||838|
|Luxury Multi-Function||Mercedes-Benz R-Class Wagon || 792|
|Luxury Car||Mercedes-Benz S-Class ||828|
|Specialty Coupe ||MINI Cooper Hatchback || 827|
|Premium Coupe||Chevrolet Corvette Coupe || 840|
|Mid Specialty||Honda Accord Coupe || 802|
|Convertible||Ford Mustang Convertible || 799|
|Premium Convertible||Saab 9-3 Convertible || 807|
|Minivan||Honda Odyssey ||745|
|Small (Entry) Utility||Volkswagen Tiguan || 801|
|Mid-Size Crossover Utility||Ford Flex || 784|
|Mid-Size Traditional Utility ||Chrysler Aspen || 766|
|Large Utility||Ford Expedition || 803|
|Near-Luxury Utility||BMW X3 || 806|
|Luxury Utility|| Audi Q7 || 792|
|Standard Pickup||Honda Ridgeline || 748|
|Full-Size Pickup||Chevrolet Avalanche || 787|
|Heavy Duty Pickup ||Ford F-250/350 || 709|