Forget advertising during the Super Bowl. Unlike Audi and other automakers, Subaru will spend its advertising money on TV spots during Animal Planet's Puppy Bowl. Yes, the Puppy Bowl. You know, the "game" than puts puppies against each other for the sake of simply being cute. The automaker is the Puppy Bowl's official car sponsor.
At least seven "low cost" commercials will air during the event, Subaru's chief marketing officer Tim Mahoney said to Automotive News, and will feature dogs and humans in humorous situations per the "Dog Tested" theme. Each of the canines used in the commercials was from an animal shelter.
Subaru has sponsored the American Society for the Prevention of Cruelty to Animals (ASPCA) since mid last year and thought it a better way to target another important consumer base while at the same time supporting one of its major partners. Around 200 Subaru dealerships have held pet adoption clinics with more scheduled in 2010.
You can check out these ads Feb. 7 which airs on cable TV's Animal Planet.