In a move completely opposite of just one year ago, Ford will ramp up full-size SUV production to shore up supplies that have been diminished by increasing demand.
Ford of America's president Mark Fields told reporters today at the Detroit show that sales of the Ford Expedition were up 45% in December, while the Lincoln Navigator down by 60%.Supply for the Expedition was at 31 days last month. Navigator units had a 24-day supply during the same time. A 60-day cache is considered normal.
No details were announced, except that production will increase this year.
Fields also revealed that in the Lincoln-Mercury group, Lincoln will get the bulk of new models. Mercury will though, get a new compact car based on the upcoming 2012 Ford Focus. The executive also revealed that he has asked dealers to keep promoting the brand via grass-roots initiatives like the school test drive program. A participating school is eligible to receive $20 per test drive, up to $6000 per event.
Source: Automotive News (Subscription required)