A 2009 Ford F-150 customized by SEMA-member companies was auctioned for $30,100, with all proceeds donated to the children’s charities Childhelp and Victory Junction Gang Camp. The special charity-dedicated project was suggested by Leer, organized by the SEMA Cares Committee, and outfitted by Street Scene Equipment with donated parts from numerous businesses. Ford donated the F-150 SuperCrew 4x4, which eventually went on display at the 2008 and 2009 SEMA auto shows.

“There wasn’t a single company that turned us down,” said Mike Spagnola, president of Street Scene Equipment. “They felt that it was for a great cause, and they realized that it was a very high-profile vehicle. The truck was displayed at the SEMA Show two years in a row and was featured on the Street Scene and Leer websites.”

The winning bidder was Ron Schmucker of San Ramon, California. The F-150 was decked out with:

  • Leer 700 Series Tonneau Cover
  • Street Scene Equipment Power Cal-Vu Signal Mirrors, Urethane Roll Pan, Urethane Bumper Cover, Billet Grille, Lower Valence Grille
  • Doug Starbuck of Starside Design Custom Paint
  • DuPont Hot Hues Paint
  • Amp Research Retractable Power Steps
  • Roadwire Classic Soft Trim Interior
  • Audio Innovations Audio System
  • Audiovox Video Monitors
  • Kicker Amps and Speakers
  • Scosche Wiring and Connectors
  • Wise Industries Bed Rug Carpet Kit
  • Pro Comp Lift Kit
  • Pro Comp Chrome 20-Inch Wheels and 35/12.50R20 Tires
  • Bushwacker Street Flares
  • Magnaflow Exhaust

Source: SEMA