It looks as though the "Save Hummer" conference in on April 11 in Chicago may be too late. New reports suggest General Motors told Hummer dealers this morning that the brand is being shut down indefinitely.
GM has been looking to find a buyer for its Hummer brand for some time now, and almost unloaded the off-road brand to Sichuan Tengzhong of China. The Chinese government however, proponents of much new eco-friendly policy, would not allow the sale to happen. Shortly after the rejection, GM announced it would begin winding down the brand while holding discussions with other possible buyers.
That said, it looks as though those talks have also failed. According to a report from
HummerGuy.net, GM told its Hummer dealerships on a conference call this morning that it is preparing to shut the Hummer brand down indefinitely. GM said the dealerships would soon receive letters containing the official announcement and an explanation of the wind down process.
Although the Hummer brand will be shut down, it is reported that many of Hummer's senior staff have already been reassigned new positions within GM.