As the name suggests, the Jeepspeed Challenge is all about Jeeps. Blue-chip sponsorship remains an important facet in the motorsport world, and the desert racing series will continue to feature General Tire as its title sponsor for the next three years.

General Tire will supply the spec tires for the series in a range of sizes. The Jeepspeed Challenge allows the fledgling Jeep racer to take to the desert alongside fellow off-road enthusiasts. Spec engines are sourced from ATK.

The Jeepspeed Challenge is divided into Class 1700 (most Jeeps) and Class 3700 (open class for most Jeep and Dodge SUVs and pickup trucks). The 2011 season will run five Challenge/Cup and two bonus events from February through December.

Visit to learn more about the Jeepspeed Challenge.

Source: General Tire