For Hyundai and Kia, the month of September represented revitalized sales in the United States. With an increased number of made-in-America products, Hyundai saw a 48 percent increase, and Kia fared similarly, with a gain of 12.3 percent over September 2009.
Both automakers felt the post-Cash for Clunkers crush in August, but they were back in the upswing for September.
At Hyundai, the news keeps getting better for the 2011 Sonata, which experienced sales 161 percent better than last year, at 20,639 units. All Hyundai models, save for the Azera sedan, also gained in sales. It was the best sales month ever for the Genesis sedan, at 3230 units sold, and the Tucson sport-utility vehicle was up 131 percent, year-over-year.
September 2010 also represented a month of sales growth for Kia. The redesigned Sorento eclipsed the 10,000-unit mark for the first time, and Kia credits the growth in its Soul, Forte sedan and Koup, Sorento, and Sportage to a "design-led transformation" of product. The weakest volume sellers were the Rondo (111 in September '10 versus 653 in '09) and the Amanti (14 versus 47).
Both brands are anticipating even further growth with the introduction of new sedans and SUVs over the next year.