Falken Tires has been experiencing some well-noted growth in the competitive rubber industry over the past few years, and strong business has empowered the brand to sponsor the Off Road Evolution's JK Experience for the second year running.

As the name suggests, the JK Experience is a Jeep Wrangler event for JK Wrangler owners that is intended to demonstrate the iconic vehicle's capabilities. There are three different venues: The JK Experience Challenge in January, a three-day "family friendly" trip in June, and the headlining, weeklong JK Experience in September. The weeklong experience was held in the wild trails of Idaho, Montana, and Wyoming this year, and is returning to an undisclosed location for 2011. Falken itself has built up a Wrangler for the occasion, which runs on the company's WildPeak All-Terrain tire.

"Falken Tire is very pleased to be the presenting sponsor for the second year in a row," said Andrew Hoit, Falken marketing director. "We believe our on-going participation in the JK Experience will continue to enhance our brand presence in the off-road community. There is nothing better than real world exposure to build a brand and the Off Road Evolution JK Experience offers the perfect opportunity and backdrop to show the capabilities of both the Jeep JK and Falken's WildPeak A/T."

Source: Falken