You still here a lot of references to WWII, so it's almost hard to believe it happened 70 years ago. Jeep remembers. The original Willys Jeep went into production in 1941, and the brand is celebrating its birthday with, what else, special editions.
Unfortunately, Jeep's had a rocky 70 years and their current situation finds them a bit strapped for cash, so the birthday presents reflect that. What we're getting then, are the usual badge-and-trim packages common to special editions. Every model gets a 70th Anniversary package, and they're mostly the same.
For example, they all get special edition wheels. Patriot gets new 17-inchers, Compass, Liberty and Wrangler all get new 18-inch rollers and the Grand Cherokee gets new 20-inch wheels. Naturally, they all get 70th Anniversary badges, and they all get new Berber floor mats, Chestnut-colored accent stitching, satin chrome interior trim and gauge cluster overlays. They all get new seat covers as well, with Compass and Patriot getting Dark Slate Gray seats and the rest getting Dark Olive seats. Those with the Dark Olive interior also get Dark Olive arm rests and every vehicle gets a leather-wrapped steering wheel. Wrangler and Liberty also pick up some brushed aluminum sill plates. All models are available in Bright Silver, Black or a new Bronze Star exterior paint.
If you'd like to own a piece of the celebration, you can get in on the action for just $22,780 for a 70th Anniversary Patriot. A 70th Anniversary Compass will run you $24,970 while the Liberty will set you back $25,515. Wrangler fans will need to come up with $29,420 and those who want a Grand Cherokee will have to put down $36,550. You can get yours in the first quarter of 2011.