Ford is debuting a "groundbreaking new vehicle" at the Geneva Motor Show on March 1 along with the Ranger Wildtrak and an introduction of new in-cabin technologies.
We're not sure about the identity of that new vehicle, but it's safe to assume that the car will use some advanced powertrain technology. The new Ranger Wildtrak (better known as the Global Ford Ranger) should attract attention, too. The truck is scheduled to go on sale at the end of this year in the UK (and never in the U.S.).
If the new Ford "customer-friendly" technologies at Geneva are related to SYNC and MyFord Touch, expect the automaker to highlight how easy it is to use, especially after the new Edge crossover lost its recommended status in Consumer Reports.
There's plenty more at Ford in Geneva including a special edition Ka, the Focus Electric, the Fiesta RS WRC, and the C-Max Energi plug-in hybrid. Stick with us for all your auto show updates from Chicago and Geneva.