GMC is giving the founder of InvisiblePeople.tv, Mark Horvath, the use of a Terrain crossover for the rest of the year as he drives across the U.S. rallying support for the cause.
In the Wi-Fi-enabled crossover, Horvath plans to stop at homeless shelters and tell stories about those living in tent cities. This isn't the first time a large company has recognized Horvath's project. Last year, he won a $50,000 Pepsi Refresh Project grant for his idea of teaching homeless people how to use social media tools so they can spread awareness about the cause.
"Mark's effort really inspired us, and we wanted to do everything we could to help make his work a little easier - and safer," said Connie Burke, of GM Communications.