Chrysler parts division Mopar has revealed the price tags for its Ram Runner conversion kit, which transforms a standard pickup truck into a boulder-bashing off-road machine inspired by pre-runner trucks. The upgrade components can be installed on any model-year 2009 to 2011 Ram 1500 truck.
Like the Ford F-150 SVT Raptor, the Mopar truck is designed for tough, high-performance blasts over deserts and other terrain inhospitable to regular vehicles. Each of the below components can be purchased separately, but they're all necessary to create the ultimate Ram Runner.
Ford's off-roader was clearly an important benchmark for the Mopar team. The company confidently notes that the $13,270 Pre-Runner Stage II Lift Kit provides 14 inches of suspension travel, compared to the 11.2 inches front and 12.1 inches rear travel available on the SVT Raptor. The suspension kit comprises thicker tie rods, tougher ball joints, control arms that are three inches longer than stock, Fox internal-bypass shock absorbers, and a revised multilink rear suspension layout. Ground clearance with the kit is 13 inches.
Other key parts of the Ram Runner accessory list include new fiberglass fenders ($1020 front, $1020 rear), which offer more room for suspension articulation plus a wider stance to accommodate the truck's stretched track. A special steel front bumper ($1250), with integrated skid plate, offers improved ground clearance and helps permit a 41-degree approach angle. A special $1010 tire carrier allows large off-road wheels to be hauled in the Ram Runner's bed, an aluminum sport hood ($978) with scoops provides performance-themed looks, and an $1135 exhaust system allows more noise to escape the 5.7-liter V-8 engine.
Adding all the component prices together, assembling a Ram Runner will set you back $19,683, and that's without factoring in the purchase price of the donor truck and any installation charges. That puts the Ram Runner's price tag somewhere around $40,000, right in line with the SVT Raptor. It ain't cheap, but it sure looks like a great way to traverse unpaved terrain.