Although a huge sales success in the early 1990s, the previous-generation Ford Explorer ultimately became completely forgettable. That doesn't seem to be the case with the current model, which is enjoying sales success. Ford just announced that it has sold over 100,000 copies of its all-new Explorer SUV, making it the fastest-growing midsize SUV in the States.
"The Explorer continues to be one of the strongest vehicles in the Ford portfolio, and we are excited to see it surpass the 100,000-sales plateau for the first time since 2007," said Amy Marentic, group marketing manager. "The success of this vehicle is further evidence we are delivering products that people want."
Ford states that sales are up 290 percent compared to the same period in 2010. The new 2.0-liter EcoBoost also appears to be gaining popularity in both the Explorer and the smaller Ford Edge crossover.
"We know many consumers have a strong need for utility vehicles, even as rising gas prices made fuel efficiency one of their top concerns," said Erich Merkle, Ford sales analyst. "Ford answered our customers' needs in the utility segment by offering its all-new 2.0-liter EcoBoost(R) engine in the 2012 Ford Explorer and Edge."
According to Ford, this is the first time the Explorer exceeded 100,000 units in the United States since 2007.