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2012 Land Rover DC100 Concept Red Two Up

Land Rover Adds a Dash of Red to DC100 for New Delhi Auto Expo

January 06, 2012
By Ben Timmins
 | 

2012 Land Rover DC100 Concept Red Sport Front Three Quarter 2
Land Rover took its DC100 and DC100 Sport models to the New Delhi Auto Expo this week, this time wearing matching shades of Firenze Red.

Continuing its tradition of changing paint colors on the DC100 every time it shows it on a new continent, Land Rover gave the hardtop and softtop off-roaders a new Firenze red paint job for the New Delhi Auto Show this week. This comes after experimenting with baby blue for its American debut in Los Angeles, as well as sunflower yellow and silver at its original European debut in Frankfurt.

2012 Land Rover DC100 Concept Red Two Up
The decision to paint both cars red, according to Autocar, was that there seemed to be a bit of confusion in previous shows. Apparently, a number of bystanders somehow thought that the DC100 and DC100 Sport were too different, especially when painted in different colors. Painting them the same hue should hopefully remove whatever confusion still lingered.

Underneath the Firenze Red paintjobs, however, it's the same DC100 and DC100 Sport that we've been seeing for months now, featuring whizbangery like Wade Aid, which mounts sonar in the bumpers to detect water depth and decide if the car can ford it.

The DC100 and DC100 Sport are still a ways away from production, so expect to see many more colors of the rainbow in the auto shows to come.

Source: Land Rover

2012 Land Rover DC100 Concept Red Front Three Quarter
2012 Land Rover DC100 Concept Red Sport Front Three Quarter
2012 Land Rover DC100 Concept Red Interior

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