It's no secret automakers are all over the Super Bowl. But they're not just in the television ads. Some are literally at the game. One such brand with a major presence at the game is GMC. The truck and sport-utility brand will have more than 500 vehicles on display and driving around Indianapolis among its activities during Super Bowl XLVI Week.
Continuing the brand's efforts from last year, football fans again have the opportunity to help decide the "GMC Never Say Never Moment" from five finalists selected earlier this month by voting on the GMC Facebook page or at www.NFL.com/GMC. A winner will be announced during the first-ever "NFL Honors" awards show on NBC the night of Feb. 4. In 2011, wide receiver DeSean Jackson was the inaugural winner for his 65-yard punt return he made late in the season.
Fans who vote for their favorite performance will also be eligible to win a new 2012 GMC vehicle of their choosing.
GMC will also be the presenting sponsor of the 20th NFL Experience, pro football's interactive theme park, taking place at the Indiana Convention Center from Friday, Jan. 27- Saturday, Feb. 4. The NFL Experience features activities for football fans of all ages, and appearances by more than 100 current and former NFL players.
Included is a "time splice" feature that uses a multi-camera array to capture video of a participant diving for a football or tackling a friend in front of a stadium backdrop. A computer program sequences the images to create a 3D-like animation that can be posted to Facebook or Twitter.
Visitors can also test their skills by participating in a variety of interactive attractions including "Quarterback Challenge," a passing accuracy game, and "Extra Point Kick," a field goal kicking game. Kids ages 6-12 can participate in the NFL PLAY 60 Youth Football Clinics at the Clinic Field to engage in non-contact, continuous action while learning lessons in teamwork. The Vince Lombardi Trophy will be on exhibit, along with all 45 Super Bowl rings.
Source: General Motors