The new 2013 Mazda CX-5 crossover is getting an exclusive spot in a couple of new commercials promoting the new Dr. Seuss' The Lorax movie. In the 0:30 and 0:45 second spots with the new CX-5 crossover travels through the "Truffula Valley." The Japanese automaker worked with the filmmakers on the commercials which promote the movie and Mazda's new Skyactiv Technology.

The new movie is based on the Dr. Seuss' book The Lorax who is about a forest guardian. A"Seuss-ified" 3D-CG version of the Mazda CX-5 showcases how Skyactiv Technology is good for the environment. It is the first and only vehicle to receive the "Truffula Tree Seal of Approval."

"We're proud to be working with so many talented individuals to bring to life this wonderful partnership with Universal Pictures and Illumination Entertainment's Dr. Seuss' The Lorax movie," said Don Romano, chief marketing officer, Mazda North American Operations (MNAO), in a press release. "We take a strategic approach when it comes to partnering with other companies and with the launch of our all-new, fuel-efficient, performance driven Skyactiv Technology, this seemed to be a natural fit. The collaboration and integration that went into creating these custom-animated spots featuring the Mazda CX-5 with Skyactiv Technology driving through 'Truffula Valley' is unprecedented."

"The Lorax character's view of the environment fits in exactly with Mazda and Skyactiv Technology, so the two were a perfect match for a commercial," said Illumination Entertainment founder and CEO Chris Meledandri, in a press release. "By staying true to who the Lorax and other Truffula Valley animals are we were able to create a fun and engaging spot."

For every test drive of a Mazda between February 20 and April 2, the automaker will donate $25 and up to $1 million to the National Education Association (NEA) as part of the organization's Read Across America Program, which supports public school libraries nationwide.

Mazda will also help promote the new movie through social media and other digital means including co-branded Facebook page, a shareable applet and a call-to-action banner on the automaker's official website.

Source: Mazda