In preparation of the 2013 Infiniti JX's launch this month, the automaker has revealed a series of commercials that will air this Sunday during the NCAA games.

The all-new new three-row crossover will be featured in four commercials, each highlighting some of the JX's most important assets. Since the 2013 JX is targeted toward families, each spot focuses on advances in safety, comfort, convenience, and style. One titled "Doghouse" shows the JX's live personal assistant via Infiniti Connection get a father out of trouble after he forgot an anniversary.

But Infiniti doesn't play so nice, as it slams Acura in another spot titled, "We Choose." In it, the Infiniti JX driver walks past a line of parked Acura MDX crossovers, while the ad emphasizes that luxury crossover buyers don't have to sacrifice their individuality by driving a family vehicle. The other two ads, shown below, demonstrate the JX's Backup Collision Intervention System, and easy-to-move second row.

The 2013 Infiniti JX goes on sale nationwide this month, and will start at $41,400, including destination.

Source: YouTube