Its reputation for ruggedness and off-road ability seems almost as old as time itself, but Land Rover as an entity has only had a presence in the U.S. market since 1987. The company's roots go back 40 years further than that. But the Evoque and Range Rover models of today are a far cry from the original Series I of decades past. To celebrate the company's recent product renaissance, as well as commemorate its 25th anniversary in the U.S. market, Land Rover unveiled four concepts at the 2012 New York Auto Show.

Range Rover Evoque Convertible Concept
We were all left scratching our heads when Nissan introduced the Murano CrossCabriolet, as the idea of a two-ton crossover convertible struck us as puzzling at best. Maybe the CrossCab pre-conditioned us to the idea of another convertible crossover, but somehow the Evoque convertible makes a lot more sense to us, and subjectively, is a lot better-looking.

Based on the two-door Evoque Coupe, the convertible features a fully-retractable fabric roof with an integrated rollover protection system. Unlike many convertibles that sacrifice their rear seats in the transition to going topless, the convertible remains a four-seater, and has a drop-down tailgate for access to the cargo area. Like the Evoque on which it's based, the convertible retains all-terrain capability. But if you're truly looking to pound over boulders in an open-air off-roader, you're probably better off with a Jeep Wrangler. Or...maybe Land Rover's next potential offering.

Land Rover DC100 Concept
This isn't the first time we've seen the DC 100. The concept first saw the light of day at the 2011 Los Angeles Auto Show. But the fact that it's being consistently shown throughout the auto show circuit worldwide hints that it may be production-bound in some form. The DC100 is envisioned as a continuation of the heritage of the original Land Rover Series I, more recently manifested as the "Defender" model. The Defender was briefly officially sold in the U.S. from 1993 to 1997, but many others have likely found their way into the U.S. market through gray market channels, and maintains a loyal following among a small group of off-roaders.

A production version of the DC100 may reach production by 2015, and be sold worldwide. So far, all of the DC100 concepts shown have been two-doors. The Defender was offered in both two and four-door models. As on the original Defender 90 and 110 models, the "100" refers to the length of the wheelbase in inches, so any future four-door variants may have the name DC110 or DC115, although those don't quite roll off the tongue quite as elegantly as DC100. DC4, perhaps?

2013 Range Rover Sport Supercharged Limited Edition
Let's face it, part of Range Rover's Appeal in the U.S. is all about exclusivity. And if your last name is Kardashian, pay attention. A special limited-edition Range Rover Sport Supercharged model will be offered in the U.S. featuring red brake calipers, and red exterior trim accents, carbon fiber interior trim, a contrast color leather interior with contrast stitching. And whether you fancy yourself a literal or figurative baller, you'll be pleased to know the package includes a 825-watt harman/kardon 17-speaker sound system. Just the thing for announcing your presence on the Sunset strip. Interested? Visit your Land Rover dealer now, because only 500 units are bound for the U.S. Market. You can have any color you want, as long as those colors are Fuji White or Santorini Black.

2012 Land Rover LR4 HSE Luxury Limited Edition
If your automotive needs trend slightly more toward the practical spectrum than the indulgent, but still want to feel a little pampered, check out the LR4 HSE Luxury Limited Edition. The interior features Arabica-colored leather, which covers the door panel tops, door pulls, armrests and the dashboard fascia. The leather trim is complemented with contrast stitching and dark Zebrano wood veneer.

The package also includes an exclusive heated perforated leather steering wheel. Still not enough for you? The center console includes a cooler box, and a similar 17-speaker, 825-watt harman/kardon sound system as the Range Rover Sport Limited Edition mentioned above. The model can be distinguished on the outside by 20-inch 10-spoke alloy wheels with a sparkle finish, and HID adaptive front headlights with cornering lamps.