Though the Jeep Wrangler may be considered by some as the quintessential all-American vehicle, it's also popular overseas. Hoping to build on its popularity in the booming Chinese market, Jeep introduced the Wrangler Dragon concept at this week's Beijing Auto Show. The Dragon concept is based on a Wrangler Unlimited Rubicon with a black body-color three-piece hard top. To give it that special show car touch, the black paintjob is highlighted with bronze-gold detailing on the headlamp surrounds, front grille slats, and Jeep badges.
Although Jeeps and dragons might not seem like a natural combination at first glance, dragons symbolize potent and auspicious powers over water, rain, winds, and severe weather phenomena in Chinese culture.
The Wrangler Dragon's 35-inch off-road tires should help it deal with whatever severe weather it encounters. The beefy rubber is mounted on 18-inch matte black five-spoke alloy wheels with a bronze-gold high-gloss outer edge. The bronze-gold theme is repeated with a pad-printed engine cover, bolts for the fuel-filler door and the taillight assembly, and a Chinese dragon character side badge and wheel center caps.
Based on the rough-and-ready Rubicon, the exterior of the Dragon concept gets an extra touch of refinement with painted fenders and a gloss-black applique on the front bumper. A tone-on-tone dragon decal starts on the hood and runs down the driver's side of the vehicle.
Still want more dragon? The carbon-fiber under-hood insulator features a dragon motif, and there's another on the gloss-black spare tire cover. Black-finish LED exterior lighting with aftermarket projector headlamps, fog lamps, turn lamps, and taillights and a Mopar fuel-filler finish off the exterior.
Black leather seating surfaces feature bronze-gold accent piping and stitching, and Magic Wand metallic leather on the side bolsters and the sides of the headrests accents the interior. The headrests again feature a laser-etched dragon pattern. Dragon-scale patterned bronze-gold leather also covers the outside edges of the seats and front center arm rest.
The dashboard features high-gloss piano black instrument bezels, bronze-gold accent trim on the steering wheel spokes, instrument cluster, passenger-side dashboard grab handle and door handles, with gold accent stitching on the leather-wrapped door bolsters. The front and rear floor mats get the dragon treatment as well.
The Wrangler Dragon is being introduced as a concept, but the brand is hinting that it could eventually go into production with sufficient customer demand. Considering the significance of the Chinese market, we wouldn't be surprised to see Wrangler Dragons roaming the streets of China in the near future.