California-based Motive Club, a for-profit social enterprise that dedicates after-tax profits to selected veterans' charities, is giving away a custom-built Toyota Tundra, as well as other prizes such as tires, performance exhaust systems, tools and more on its website, www.motiveclub.com. The online shopping club charges a $9 annual membership fee giving members access to well-known retailers such as Amazon, Best Buy, Tire Rack, 4 Wheel Hardware and others.

The custom-built HEROES Tundra is more than just a decal and nerf-bar special, however. The truck features a custom 4130 chromoly tube frame, long-travel suspension, double A-arm front suspension with two-stage coilovers, Mastercraft seats, a 40-gallon fuel cell, and a 440-hp Toyota V-8 crate motor. The estimated value of the truck is $190,000. The truck will be going on a nationwide campaign, being on display at truck shows, military bases and schools around the country to raise awareness and support for veterans' charities. When not touring, the truck can be seen at Toyota of Escondido, located in northern San Diego County in Southern California. The dealership was instrumental in providing and helping to build the custom truck.

Visit Motive Club's Web site or Facebook page for more information on the contest or how to join.

Source: Motive Club