It seems American's can't get enough of luxury trucks. Between the GMC Sierra Denali, Ram Laramie Longhorn, and the several levels of upscale trim on the Ford F-Series (Lariat, King Ranch, and Platinum), there's no shortage of leather-lined haulers on the market. Yet, there's apparently still room for more, something Ford is willing to prove with the 2013 F-150 Limited, a model that, to paraphrase Henry Ford's timeless statement, "You can have it any way you want, as long as it's fully-loaded."
The only option beside paint color is the choice between two- and four-wheel-drive. Under the hood, the Limited comes exclusively with Ford's popular 3.5-liter EcoBoost twin-turbo V-6. Standard equipment on the inside includes Sync with MyFord Touch, navigation with Sirius Travel Link, upgraded Sony sound with USB ports and an SD card reader, red and black full-grain leather upholstery, and aluminum and piano-black interior trim. The seatbacks get a unique "Limited" badge, with the driver's side getting a two-position memory setting, and both front seats getting standard heating and cooling. And not to neglect rear-seat passengers, the rear seat positions are heated as well.
On the outside, the Limited can be spotted by raised-letter badging on the bedsides, chrome mesh-style grille, and unique 22-inch wheels. The grille surround, wheel arches, and front and rear bumpers are all matched to the exterior paint color. The Limited also features segment-first standard HID headlights with the F-150 logo incorporated into the light housing. The only available body style for the Limited trim is the 4-door SuperCrew configuration.
Unlike the original Model T, you can get the F-150 Limited in three hues: Ruby Red Metallic, Tuxedo Black Metallic, and White Platinum Metallic Tri-Coat. Prices have not yet been announced, but considering the figure $50,000 was alluded to in the press release, don't be too surprised to see a starting price near that mark. The 2013 Ford F-150 Limited will be in showrooms in fall 2012.