Corporate sponsors love all-star games and Chevrolet, which has been the official vehicle of Major League Baseball since 2005, is no different. In fact, the Bowtie brand just began a number of festivities in Kansas City, Missouri ahead of Tuesday's MLB All-Star Game at the Kansas City Royals' Kaufman Stadium.
Starting today, fans will be able to drive a number of Chevy trucks, cars, and crossovers at the MLB Fan Fest outside of the Kansas City Convention center. Chevy is also sponsoring a bench-building area that will provide benches for local youth teams and an area to try the Chevy Baseball App -- there's a charity element here too: Chevy will donate a dollar to youth basebal for every hit in the app.
Chevy will also be setting up a test track at the stadium starting Sunday where fans will be able to drive the Camaro, Malibu, and Corvette.
Game-day activities will include a 75-vehicle parade consisting of Silverado trucks and Camaro convertibles that will run through downtown Kansas City as part of the MLB All-Star Red Carpet Show. The parade beings at 1 p.m. Central and will be grand marshalled by 13-time All-Star and MLB Hall of Famer George Brett. The trucks, meanwhile, will be driven by local dealers and salespeople.
Lastly, Chevy will award the game's MVP a Camaro Convertible all of his own and will refurbish a youth baseball field of his choosing.