Just as the Jeep Wrangler dominated the exhibitor booths at SEMA as being the most popular SUV, the Ford F-Series, in F-150 and Super Duty versions, was the most well represented truck at the show. For performance tuning, the 6.7-liter Scorpion Power Stroke diesel as well as the
3.5-liter EcoBoost V-6 have proven popular with the aftermarket, owing to the bolt-on and chip-tuning power potential inherent in their factory turbo configurations.
But both models are popular among non-mechanical accessory manufacturers as well, with numerous tonneau, side-step, lighting, lift kit, and other companies making components for the F-150 and Super Duty versions.
The F-150 in particular has a broad bandwidth of offerings, from the get-the-job-done entry-level XL trim, to the sporty, street-oriented FX2 model, to the desert-ready Raptor, as well as the posh Limited, King Ranch and Platinum models, giving accessory manufacturers ample opportunity for customization.