As if it needed any more validation as the standard-bearer of the original SUV formula, the JJeep Wrangler has won SEMA's Hottest 4x4 SUV award for the third consecutive year at the 2012 SEMA Show in Las Vegas. The winning vehicle is determined by the predominance of a model in exhibitors' booths, and the Wrangler, as usual, was one of the best-represented SUVs at the show.

And the Wrangler isn't just popular with third-party aftermarket vendors, it's also popular within Chrysler, with the company's Mopar accessory division offering more than 300 parts and accessories for the model. That portfolio of goodies is poised to grow even further with the creation of Jeep Performance Parts, which will focus on such performance parts as axles, lift kits, bumpers, winches, skidplates, and suspension components aimed at the serious off-road enthusiast.

Mopar also announced the availability of a Hemi V-8 conversion kit for Wranglers that would work on any 2007-2011 JK Wrangler. The kit will accommodate 5.7- and 6.4-liter Hemi engines.

Source: Chrysler