The idea and concept of an Aston Martin SUV is nothing earth-shattering, with the controversially styled Lagonda concept shown nearly five years ago at the Geneva motor show. Despite ambivalent reception of the concept's styling, the brand remains committed to bringing an SUV model to market, with continued strong demand in China and other markets for luxury SUVs.
Earlier this year, Aston Martin announced a "technical partnership" with AMG, Mercedes-Benz's high-performance division. The specific details of what this partnership might entail were vague at the time, with the main focus and discussion on powertrain development. Aston CEO Ulrich Bez's recent confirmation to Autocar that an SUV is in the works adds fuel to the speculative fire that the new Aston SUV could ride on a variation of the next Mercedes-Benz ML or GL platform. Bez specifically cited the Volkswagen Touareg and Porsche Cayenne as examples of two models sharing components but having distinct styles and personalities.
Bez envisioned a similar potential relationship with Daimler, stressing the Aston would be "clearly and distinctly an Aston Martin." Earlier, it was speculated that Lagonda would be broken out as its own SUV sub-brand within Aston Martin, but Bez says building name recognition for the brand in developing markets was deemed too expensive, and that the new SUV would be sold under the Aston Martin brand.