With the pricing announcement on the new 2014 Sorento SUV, Kia is showing it's not afraid to charge premium prices for what it considers a premium product. Kia has long had a reputation as a value brand, with models that started at thousands less than competitors' prices. But its days as the rock-bottom price leader are over.
The entry-level 2014 Kia Sorento LX with front-wheel drive and the standard 2.4-liter four-cylinder starts at $24,950, including $850 in destination, while the top-of-the-line Sorento SX-L AWD with the 3.3-liter V-6 tops out at $40,550 including destination.
On the lower trim levels, the price increase is not significant over its predecessor's, but pricing for the new SX-L model tops the previous top-line Sorento, the SX V-6 AWD, by $4900. However, when factoring in the optional 2013 SX Premium package, the gap narrows to $3400.
Specific trim configurations have also changed on the 2014 models. The 2013 Sorento EX was available with either the four-cylinder or V-6 engine, while all 2014 EX models are V-6 only. Only the base LX trim on the 2014 model is available with the four-cylinder.
For comparison, the 2013 Toyota Highlander, one of the Sorento's key rivals, starts at $29,815 including $795 destination, and tops out at $40,195 for a non-hybrid V-6 Limited 4WD model. The Highlander Hybrid Limited 4WD comes in at $47,165 including destination. The Sorento does not offer a hybrid drivetrain.
|2014 Kia Sorento Pricing|
|Model|| Configuration|| 2014 MSRP|| 2013 MSRP ||Difference|
|LX FWD|| 2.4L I-4, 6 A/T|| $24,950|| $23,950|| $1000|
|LX AWD|| 2.4L I-4, 6 A/T|| $26,650|| $26,150|| $500|
|LX FWD|| 3.3L V-6, 6 A/T|| $26,550|| $25,750|| $800|
|EX FWD|| 3.3L V-6, 6 A/T|| $30,850|| $28,750|| $2100|
|SX FWD|| 3.3L V-6, 6 A/T|| $35,850|| $32,500|| $3350|
|LX AWD|| 3.3L V-6, 6 A/T|| $28,250|| $28,200|| $50|
|EX AWD|| 3.3L V-6, 6 A/T|| $32,550|| $28,200|| $4350|
|SX AWD|| 3.3L V-6, 6 A/T|| $37,550|| $34,200|| $3350|
|SX-L AWD|| 3.3L V-6, 6 A/T|| $40,550|| N/A|| N/A|
|2013 Destination Charge: $800, 2014 Destination Charge: $850|