With two brand-new players in the North American commercial and cargo van segment, things are starting to get interesting, and with Ram's pricing announcement for the ProMaster van series, we could see some major shifts in sales patterns. The starting price for a short-wheelbase, low-roof ProMaster 1500 Cargo Van starts at $29,625, putting its entry-level price more than $7000 less than the cheapest Mercedes-Benz Sprinter cargo van. However, it's important to note that that's not exactly an apples-to-apples comparison.

The Sprinter has a 3.0-liter diesel engine as standard equipment, and the smallest configuration has a 144-inch wheelbase, the closest equivalent of which would be the 138-inch, low-roof ProMaster, which will start at $30,515, and comes equipped standard with Chrysler's 3.6-liter Pentastar V-6 gasoline engine. A Chrysler spokesperson confirmed that the option price for the 3.0-liter EcoDiesel I-4 would be $4000. Comparably equipped, that would put an equivalent ProMaster diesel at $34,515, still a significant $2770 less than the Sprinter.

Ford has not yet announced pricing for the 2014 Transit, which like the Sprinter and ProMaster, will be offered in a variety of wheelbases and configurations, and will have three available engine options.

Source: Chrysler


2014 Ram ProMaster Pricing*
Configuration Price
1500 Cargo 118" WB Low Roof $29,625
1500 Cargo 136" WB Low Roof $30,515
1500 Cargo 136" WB High Roof $31,515
2500 Cargo 136" WB High Roof $32,515
2500 Cargo 159" WB High Roof $33,870
2500 Cargo 159" WB High Roof w. Windows $34,250
3500 Cargo 159" WB High Roof $36,345
3500 Cargo 159" WB High Roof Ext. Body $37,145
3500 Chassis Cab Cutaway 136" WB $27,025
3500 Chassis Cab Cutaway 159" WB $27,430
3500 Chassis Cab Cutaway 159" WB Ext. Frame $27,930
3500 Chassis Cab 136" WB $27,525
3500 Chassis Cab 159" WB $27,930
3500 Chassis Cab 159" WB Ext. Frame $28,430
Powertrain Option
3.0L I-4 EcoDiesel, 174 hp, 295 lb-ft M40 6-speed automated manual transmission $4,000
*Prices Include $995 Destination Charge