No, Hyundai is not planning on competing with the Silverado HD, Ford Super Duty, or Heavy-Duty Ram. What the company aims to do, though, is set new standards in the commercial heavy-duty market. It showed the Xcient, which is the next generation of the Trago, at the 2013 Seoul Motor Show. The name combines XC, the biggest unit of measurement for data, and the word efficient.
"The Xcient is the result of Hyundai Motor's relentless pursuit of excellence and technology innovation," said Hanyoung Choi, Hyundai Motor's Vice Chairman. "We believe that this new vehicle will help us achieve our goal of becoming a major player in the commercial vehicle market."
The company invested 200 billion won and spent three years developing the truck. It's available in a variety of setups, including cargo, tractor, and dump, and its features were developed based on what truck customers needed and trends in the marketplace.
In addition to the visual restyle, which includes use of a wide grille and side character lines, the cabin height was increased by 11.8 inches to 74.6, which gives drivers more space. The bed inside the cab is wider, too, by over 7 inches, providing a more comfortable rest spot for the driver during long-haul runs. There's also 36.9 cubic feet of storage space. Convenience features include heated and cooled driver's seat, push-button start, and Blue-Link in-vehicle telematics.
The Xcient is powered by a choice of two diesel engines, either the 10-liter H-engine, with maximum output of 414 horsepower, maximum torque of 1446 lb-ft, or a Powertech engine, with maximum output of 513 hp and maximum torque of 1844 lb-ft. Another improvement with the new truck is fuel economy; the new model is seven percent more efficient than before. Also, improved truck components such as the dump spring, twin clutch, and air suspension, enhance durability. That makes owning the truck more economical by lowering maintenance costs.
The Hyundai Xcient will go on sale in the second half of 2013. Sales goals are 60,000 units globally by 2017.