It seems people still value authenticity, as the Jeep Wrangler, arguably the most authentic SUV on the market, maintains a strong following in the U.S. and around the world. The popularity of Jeep's enduring icon worldwide has kept the Toledo factory humming. The plant celebrated the milestone of the millionth Wrangler JK produced at the plant last Friday, with Chrysler's vice president of assembly operations, Mauro Pino, and Dan Henneman, Jeep unit chairman of UAW Local 12, drove a black 2013 Jeep Wrangler Rubicon 10th Anniversary Edition off the assembly line.
The Toledo plant has been the sole source of the Wrangler and its predecessors for more than 70 years, building the predecessor TJ, the first Wrangler to feature four-wheel coil-spring suspension, the first-generation YJ Wrangler, and the original CJ, the first "civilian Jeep" built following World War II.
The all-new 2014 Jeep Cherokee will also be built elsewhere on the massive Toledo assembly complex, at the Toledo North Assembly plant, which opened in 1997. The predecessor Liberty, sold overseas as the Cherokee, was also built in Toledo. The Jeep Grand Wagoneer full-size SUV was built at the Stickney Plant on the Toledo campus from 1981 through 1991.