Continuing its collaboration with country music superstar Toby Keith, Ford has announced the Toby Keith "Hammer Down" Tour Sweepstakes, in which one person will win a 2014 Ford F-150 with an EcoBoost V-6 at a retail value up to $50,000. This includes the plush F-150 Limited model, as well as the just-announced F-150 Tremor regular-cab sport truck.
In addition to a new truck, winners will also get concert tickets and backstage passes for themselves and three friends, as well as a private barbecue meal with Keith himself. The contest runs from now through March 31, 2014. You can enter at www.tobykeith.com/Ford.
Keith's collaboration with Ford goes back for more than a decade, starting in 2002 with the "Ford Truck Man" national advertising campaign. Ford Trucks has been the primary sponsor of most of Keith's national concert tours since 2003. Ford trucks were also featured prominently in Keith's 2006 film "Broken Bridges" which co-starred Kelly Preston.