White Vinyl "IN" For Fashions and Trucks -- That is the headline for this 1967 Dodge news release regarding a white vinyl-like top option available for trucks. Hmmmm, not real vinyl? Imitation vinyl? It seems wrong somehow. The press release puts it this way:
"White vinyl, the latest in women's fashions, as demonstrated by model Eleanor Kibler in the vinyl Cuddle Coat above, is also the latest trim option offered in Dodge pickup trucks. A simulated white vinyl roof -- actually specially applied stippled paint -- is now available as a factory installed option. The white top joins the black vinyl offering."
1967 was the same year that the line "I have one word for you: plastics...There's a great future in plastics. Will you think about it?" was offered to Dustin Hoffman's character in the legendary film "The Graduate". How right you were, Mr. McGuire. It changed the automotive industry tremendously.
There's one other quirk about this promotion. The close association of female models and automotive advertising is legendary. But the idea of associating a fashion statement called a Cuddle Coat with a manly utility vehicle misses the mark by a significant margin. Gotta love the '60s.