The former unspoken gentleman's agreement between Jaguar and Land Rover, brands which were paired at many dealerships nationwide, was that Land Rover would do trucks, and Jaguar would stick to cars. But it appears the brand that was one of the world's last SUV holdouts is finally capitulating to the pressures of the market, and the insatiable global demand for crossovers, by showing a sneak peek of the C-X17 concept to be fully unveiled at the Frankfurt Motor Show later this month.
Rumors of a Jaguar crossover are nothing new, having been on a low simmer for at least a year. But the C-X17′s significance goes beyond simply being Jaguar's first SUV. It also serves as the debut of Jaguar's new modular aluminum architecture, which will reportedly underpin many if not most of Jaguar's next-generation models.
The shock of any brand, however rarefied or exclusive, offering and SUV, is long gone, with such blueblood brands as Lamborghini, Bentley, Maserati, all introducing or announcing new SUV models in the next two years. But after having driven some dynamically outstanding new crossovers lately, we're no longer of the mind that the offering of an SUV means that a brand's inherent dynamic character is discarded in the process. Do you think Jaguar will retain the brand's inherent "Jaguarness" with its upcoming SUV?