Auto show season is starting up again, and one of the biggest is the Specialty Equipment Market Association show or SEMA, in Las Vegas. Automotive OEMs have had an increasingly prominent presence at the show, with customized concepts of their latest vehicles showcasing their potential for aftermarket customization and accessorizing. One of the most enthusiastic participants at the show has historically been Chrysler, with its Mopar division. True to form, Mopar is bringing 20 of its concept vehicles to the show, but based on teaser images released today, the focus is going to be on the 2014 Jeep Cherokee, Ram truck, and Fiat 500L.
The Cherokee image released looks like it will be some variation of the 2014 Jeep Cherokee Trailhawk, with its signature hood accent decal and brightly painted tow hooks. The Ram concept shows palm trees, classical Japanese-style tsunami waves and sun rays, suggesting a surfing theme. The Ram may showcase the new-for-2014 EcoDiesel V-6.
The Fiat 500L concept is the toughest to figure out, with a minimalistic white, orange, and black background, and an orange-painted roof and side mirrors. We will get the full story on the Mopar concepts only weeks from now, when the SEMA show opens its doors to the automotive trade.