Nissan will significantly broaden the bandwidth of the next-generation Titan pickup's product offerings, according to a report from Automotive News quoting Nissan's chief product specialist Rich Miller. When the first Titan was launched in 2004, it was offered with limited powertrain and cab/bed configurations, catering to the then-predominant personal use pickup market.
Although premium-trim trucks account for approximately one-third of full-size truck sales, the segment has also seen a shift back toward work use, with many buyers looking for just a basic regular-cab, six-cylinder model, a configuration not currently available in the Titan.
The next Titan will expand in both directions in terms of product offerings, with the availability of a 5.0-liter Cummins turbodiesel V-8 announced earlier this year as the premium powertrain option for the Titan.
Miller said the full-size market is a much different environment than it was a decade ago, when the segment was largely characterized by dated, complacent products and little concern for fuel economy. Consumer demand for more convenience features as well as improved economy have put a double-sided squeeze on the segment, which has resulted in more upscale trims, and engineering innovations such as eight-speed transmissions, gasoline-direct-injection engines, and light-duty diesels.
Source: Automotive News (subscription required)