Chrysler, long-known for going against the grain in its marketing and advertising efforts, is continuing its ad campaign tie-in with Will Ferrell as Ron Burgundy. The campaign featuring the retro-riffic anchorman keeps the short videos coming, this time having a run-in with some ballroom dancers that try to steal his show with the 2014 Dodge Durango.
Last week, the focus was on the Durango's horsepower and glovebox capacity. This time, Burgundy mostly just gets mad at the dancers, and subtly hints at the Durango's roomy back seat while lying in wait for a surprise ambush on the twinkle-toed twosome.
The first video starts out with Burgundy saying, "Power, Precision, Elegance…sometimes the luxurious things in life…" apparently unaware of the dancers on the opposite side of the Durango. Suddenly, Burgundy angrily chases them off, saying "Hey! What are you doing? Get out of here!" He then says, "There's nothing that ticks me off than a bunch of dirty, irresponsible dancers dancing in front of my Dodge Durango!"
So far, seven Durango videos featuring Burgundy have been posted on Dodge's official YouTube channel, with the promise of many more coming, possibly more than 60. The campaign is a tie-in with Ferrell's upcoming movie "Anchorman 2 – The Legend Continues" due in theaters December 20.
Source: Dodge via YouTube