Who among us could forget the dramatic "Farmer" Ad that Ram Trucks ran during the 2013 Super Bowl? The simple, yet dramatic 2-minute slide show set to the narrative of broadcast legend Paul Harvey was in stark contrast to the typical ads run during the game, and won accolades from the general public as well as professional acclaim. The ad kicked off Ram's "Year of the Farmer" campaign, which included the brand's campaign to support Future Farmers of America's "Give the Gift of Blue" providing blue corduroy jackets to FFA members who could not otherwise afford them.
For those who would like a tangible token of this campaign and the memorable 2-minute spot, Ram is now offering a 300-page hardbound coffee table pictorial book documenting the photographs taken by 10 award-winning photographers who travelled across the country taking photos as part of production of the "Farmer" spot. The book includes personal anecdotes from the photographers involved in the project, and features more than 240 photographs from the three-week journey. The book is available to order now at the Ram Trucks website, and will be available in retail stores in Spring 2014. The book is $45, and proceeds from sales of the book will toward Ram's support of the FFA organization.