The once-neglected midsize truck market is suddenly heating up, and we're not just talking about the obvious news of the 2015 Chevrolet Colorado and GMC Canyon. According to a report from Britain's What Car?, Land Rover is working on a midsize truck to challenge the Volkswagen Amarok, among other competitors.
The report cites Land Rover design chief Gerry McGovern as saying the truck would be launched sometime around 2017 as part of an extended Defender family of vehicles. It would likely have a five-passenger, crew cab body, with permanent four-wheel drive. The Amarok was cited specifically for its premium market positioning and greater focus on creature comforts than the more utilitarian-oriented global Ford Ranger, Chevrolet Colorado, and Toyota Hilux.
The unanswered question, of course, is whether the new Land Rover pickup will be sold in the U.S. American midsize truck buyers are generally value-oriented, price-sensitive shoppers, and there's a good chance the Land Rover Defender pickup would carry a price tag of more than $40,000 if sold in the U.S. Although it's not hard to find a well-equipped Toyota Tacoma or Nissan Frontier in the mid-30s, that's on the upper end of the midsize market, encroaching into full-size territory. Do you think there's a market for a premium midsize truck in the U.S.?
Source: What Car?