The Detroit Three may rule the roost when it comes to full-size truck sales, but in the smaller midsize segment, Toyota is at the top of its game with the Tacoma, and among import-brand full-size models, the Tundra outsells the Nissan Titan by more than a six-to-one margin. However, unlike the domestics, which build their full-size trucks a multiple locations, both the Tundra and Tacoma come out of Toyota's San Antonio, Texas, plant. Strong sales for both models have the plant running at close to its maximum capacity of 250,000 units a year, Automotive News reports.
Before Tacoma production was added to San Antonio, the plant had no problem meeting demand for the Tundra, but the combined production volume is prompting Toyota to consider adding capacity at the plant. In the interim, Toyota could lean on its Tijuana, Mexico, facility for another 50,000 units, but most of the output of Tijuana currently goes to Mexico and Canada, leaving the prospect of expansion at San Antonio a looming reality.
Initial estimates for full-size truck sales were 1.7 million for 2013, but estimates have been revised upward for the segment to finish with sales of around 1.9 million units. Toyota's desire to expand the plant are tempered by the steep fall-off in truck sales in 2008 and 2009, which saw the full-size market topple from 2.5 million to 1.1 million units.
Source: Automotive News (Subscription required)