Some premium brands have said they're not interested in chasing volume at all costs, but most seem like they are, and Nissan's Infiniti premium brand is among them. Infiniti brand president Johan DeNysschen has set an ambitious global sales target of 600,000 units by 2020, according to Automotive News. The brand sold 170,000 models worldwide in 2012. Key to that growth is expansion in China and Europe, where the Infiniti brand is a relative newcomer.
Vital to this huge increase in volume will be expansion of the brand's model lineup, including a flagship above the Q70 (former the M37 and M56) and the "significant addition" of more crossovers to the lineup. Also in the plans is a performance halo car along the lines of the Essence concept car.
Production of some models is expected to move outside of Japan, the traditional production center for most Infiniti models. The JX35 crossover and its successor QX60 is built in Smyrna, Tennessee. Nissan's plant in Sunderland, England, may also add an Infiniti model to its production mix. Sunderland currently builds the European-market Qashqai crossover, similar to the U.S. market Rogue, the Juke compact crossover, and the Leaf electric vehicle.
Infiniti's profits have also been helped recently by the weaker yen, which has alternately been friend and foe to Japan's export-oriented economy, with a strong yen battering the profit margins of many Japanese automakers in 2012, most notably Mazda, which is heavily reliant on Japan-built models for its North American sales.
Source: Automotive News (subscription required)